Last Updated on March 31, 2025
If you’ve ever felt that rush when a brand truly gets you, when it feels like they’re speaking directly to your heart, then you already understand the power of marketing. And if you’re someone who wants to evoke that same feeling—bridging the gap between brands and their audience to build lasting relationships and drive growth—then congratulations, marketing is for you!
In fact, the Bureau of Labor Statistics (BLS) projects that the demand for advertising, promotions, and marketing managers will grow by 8% from 2023 to 2033—outpacing the average growth rate for all occupations. It’s a sign that marketing is not just growing but thriving, and opportunities are expanding.
With that in mind, check out our list of the 10 Best Countries to Study Marketing in 2025 to help you find your next dream study destination!
Key Highlights- Projected Growth of Marketing Job Roles in the Best Countries to Study Marketing
The projected growth of marketing job roles in top countries to study marketing over the next 5-7 years is as follows:
Countries | Projected Growth of Marketing Job Roles (Next 5-7 years) |
United Kingdom | 8% |
China | 20% |
Italy | 10% |
South Korea | 12.6% |
Japan | 20% |
Spain | 10-15% |
Netherlands | 10-15% |
Hong Kong | 7-12% |
Australia | 21.2% |
France | 20% |
Key Factors for Choosing the Best Countries to Study Marketing Abroad!
While we will list the best countries to study marketing in this blog, the term ‘best’ can often be subjective and influenced by various personal factors. Let’s discuss these variables.
- Consider the popularity of marketing-specific programs over overall university rankings.Â
- Select complementary electives or minors to broaden your skill set.Â
- University-industry connections for better internships and job opportunities.Â
- Understand visa and work regulations for post-graduation career opportunities.
- Choose a marketing program with a practical focus.
- Getting access to exclusive marketing events for networking opportunities.Â
- Other Factors to take into consideration are- Cost of Living, Teaching Methods, Alumni Network, Language Skills and Networking Opportunities.Â
Best Countries to Study Marketing
Following are the 10 best countries to study marketing in, which are highly rewarding and worth the investment!
Country | Top Universities for Marketing Studies |
United Kingdom | University of Warwick, University of Manchester, London Business School, University of Edinburgh |
China | Tsinghua University, Peking University, Shanghai Jiao Tong University |
Italy | Bocconi University, Politecnico di Milano, LUISS Business School |
South Korea | Seoul National University, Korea University, Yonsei University |
Japan | University of Tokyo, Kyoto University, Waseda University |
Spain | IE Business School, ESADE Business School, University of Navarra |
Netherlands | University of Amsterdam, Erasmus University Rotterdam, Tilburg University |
Hong Kong | The University of Hong Kong (HKU), Hong Kong University of Science and Technology (HKUST), Chinese University of Hong Kong (CUHK) |
Australia | University of Melbourne, University of Sydney, Monash University |
France | HEC Paris, INSEAD, ESSEC Business School |
10 Best Countries to Study Marketing
United Kingdom
Reasons why the United Kingdom is one of the best countries to study marketing abroad-
- Quality of Education
- Globally Recognised Degrees
- Short Course Duration
- Practical Learning Focus
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Imperial College London | 45 | £30,000 – £40,000 |
University of Warwick | =31 | £22,000 – £29,000 |
University of Manchester | 27 | £19,000 – £25,000 |
University of Edinburgh | To be ranked | £20,000 – £23,000 |
Cranfield University | To be ranked | £23,000 – £28,000 |
China
Reasons why China is one of the best countries to study marketing abroad-
- Strong Academic InstitutionsÂ
- Relevant CurriculumÂ
- Industry Collaborations
- Job Market Demand
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Tsinghua University | 26 | USD 6,000 – 9,000 |
Peking University | 25 | USD 6,000 – 7,500 |
Zhejiang University | 50-100 | USD 4,500 – 7,500 |
Shanghai Jiao Tong University | 40 | USD 6,000 – 9,000 |
Wuhan University | 50-100 | USD 3,700 – 6,700 |
Italy
Reasons why Italy is one of the best countries to study marketing abroad-
- Diverse Marketing Programs
- Focus on International Markets
- Experiential Learning
- Start-up EcosystemÂ
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Politecnico di Milano | 51-100 | USD 16,000 – 22,000 |
Luiss University | 51-100 | USD 13,000 – 15,000 |
Università Cattolica del Sacro Cuore | #=442 | USD 8,500 – 13,000 |
University of Padua | #236 | USD 3,000 – 4,000 |
Bocconi University | 7 | USD 15,000 – 17,500 |
South Korea
Reasons why South Korea is one of the best countries to study marketing abroad-
- Access to Emerging Markets
- Innovative Marketing Examples
- Research OpportunitiesÂ
- Diverse Career Paths
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Seoul National University | 34 | USD 4,200 – 5,500 |
Yonsei University | 50-100 | USD 5,000 – 7,500 |
Korea University | 28 | USD 5,000 – 6,700 |
Sungkyunkwan University | 123 | USD 4,600 – 6,300 |
Hanyang University | 51-100 | USD 3,800 – 5,500 |
Japan
Reasons why Japan is one of the best countries to study marketing abroad-
- Reputable UniversitiesÂ
- Focus on Consumer InsightsÂ
- Practical ExperienceÂ
- Exploration of Unique Markets
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Waseda University | 51-100 | USD 8,500 – 14,000 |
Keio University | 188 | USD 10,500 – 14,000 |
Hitotsubashi University | =539 | USD 7,000 – 10,500 |
University of Tokyo | 32 | USD 4,000 – 8,500 |
International University of Japan | To be ranked | USD 8,500 – 10,500 |
Spain
Reasons why Spain is one of the best countries to study marketing abroad-
- Strong Industry PresenceÂ
- Focus on Innovation
- Creative Marketing SceneÂ
- Access to Emerging Markets
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Pompeu Fabra University | To be ranked | USD 19,000 – 24,000 |
Universitat Autònoma de Barcelona | To be ranked | USD 8,500 – 13,500 |
University of Navarra | =50 | USD 24,000 – 33,000 |
ESIC Business & Marketing School | 151-200 | USD 8,500 – 16,500 |
University of Navarra | =50 | USD 24,000 – 33,000 |
Netherlands
Reasons why study in Netherlands is one of the best countries to study marketing abroad-
- Top-ranked universitiesÂ
- Strong Industry Connections
- Innovative Teaching Approach
- Gateway to European Markets
Top Universities | Global Ranking | Average Tuition Fees (per year) |
Erasmus University Rotterdam | 12 | USD 19,000 – 22,000 |
Tilburg University | 51-100 | USD 11,000 – 16,500 |
University of Groningen | 51-100 | USD 11,000 – 16,500 |
Vrije Universiteit Amsterdam | 221 | USD 13,000 – 20,000 |
University of Amsterdam | 51-100 | USD 13,000 – 20,000 |
Hong Kong
Reasons why Hong Kong is one of the best countries to study marketing abroad-
- Unique insights into Asian Markets
- Strong Business Environment
- Strategic Location
- High Employment Rate
Top Universities | Global Ranking | Average Tuition Fees (per year) |
The University of Hong Kong | 17 | USD 18,000 – 23,000 |
Chinese University of Hong Kong | 41 | USD 18,000 – 20,600 |
Hong Kong University of Science and Technology | 29 | USD 18,000 – 23,000 |
City University of Hong Kong | 51-100 | USD 15,400 – 20,600 |
Hong Kong Baptist University | 252 | USD 16,800 – 19,400 |
Australia
Reasons why study in Australia is one of the best countries to study marketing abroad-
- Shorter Course Duration
- Practical and Industry-Relevant Curriculum
- Focus on Digital and Global Marketing
- Focus on Sustainability and Ethics in Marketing
Top Universities | Global Ranking | Average Tuition Fees (per year) |
University of Melbourne | =31 | USD 24,000 – 29,000 |
University of Sydney | =20 | USD 25,500 – 32,000 |
University of New South Wales | =20 | USD 25,500 – 30,500 |
Monash University | =36 | USD 25,500 – 29,00 |
University of Technology Sydney | 51-100 | USD 23,000 – 29,000 |
France
Reasons why France is one of the best countries to study marketing abroad-
- Cultural Capital of EuropeÂ
- Prime Location for Marketing Careers
- Post-Graduation Work Opportunities
- Lifestyle and Experience
Top Universities | Global Ranking | Average Tuition Fees (per year) |
HEC Paris | 9 | USD 51,000 – 57,000 |
ESSEC Business School | 42 | USD 40,000 – 50,000 |
ESCP Business School | 43 | USD 25,500 – 32,000 |
Montpellier Business School | 51 | USD 13,000 – 19,000 |
Emlyon Business School | 51-100 | USD 17,000 – 21,500 |
Read also:
- 10 Best Countries to Study Business
- 10 Best Countries to Study Supply Chain Management
- 10 Best Countries to Study Automobile Engineering
- The 10 Best Countries to Study Robotics
- Top 10 Countries to Study Hotel Management
- 5 Best Countries to Study Supply Chain Management
- Top 10 Countries to Study Mechanical Engineering
General Procedure for Applying to a Marketing Program Abroad
Here are some general steps to follow while applying to a marketing program-
- Research and Shortlist Programs
- Understand Admission Requirements
- Prepare Application Materials and Documents
- Submit Your Application
- Prepare for Interviews (if required)
Conclusion
Choosing the ideal country to pursue a degree in marketing involves balancing rankings, costs, and career opportunities. Let Admissify’s expert advisors personalise your journey with specialised guidance on applications, scholarships, and admissions. Comment on this blog to get in touch with us today!
FAQs
Which country is best for a marketing study?
Some of the best countries to study marketing include- the United Kingdom, China, Italy, South Korea, Japan, Spain, Netherlands, Hong Kong, Australia and France.
Which country pays best for marketing?
Based on a thorough comparison of average annual salaries for marketing graduates across various countries, it can be concluded that the United States offers the highest pay, with an average salary ranging from $70,000 to $120,000.
Which country is best for a master’s in marketing?
The United Kingdom is considered the best for a Master’s in Marketing, offering top universities, resources, and career opportunities.

Manasvi’s writing abilities stem from her previous experience working with bootstrap start-ups, advertising and PR agencies, as well as freelancing. She is currently employed as a Content Writer and Editor at Admissify, contributing to its thriving ecosystem.