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    10 Best Countries to Study Marketing in 2025

    Study Marketing

    If you’ve ever felt that rush when a brand truly gets you, when it feels like they’re speaking directly to your heart, then you already understand the power of marketing. And if you’re someone who wants to evoke that same feeling—bridging the gap between brands and their audience to build lasting relationships and drive growth—then congratulations, marketing is for you!

    In fact, the Bureau of Labor Statistics (BLS) projects that the demand for advertising, promotions, and marketing managers will grow by 8% from 2023 to 2033—outpacing the average growth rate for all occupations. It’s a sign that marketing is not just growing but thriving, and opportunities are expanding.

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    With that in mind, check out our list of the 10 Best Countries to Study Marketing in 2025 to help you find your next dream study destination!

    Key Highlights- Projected Growth of Marketing Job Roles in the Best Countries to Study Marketing

    The projected growth of marketing job roles in top countries to study marketing over the next 5-7 years is as follows:

    Countries Projected Growth of Marketing Job Roles (Next 5-7 years)
    United Kingdom8%
    China20%
    Italy10%
    South Korea12.6%
    Japan20%
    Spain10-15%
    Netherlands10-15%
    Hong Kong7-12%
    Australia21.2%
    France20%

    Key Factors for Choosing the Best Countries to Study Marketing Abroad!

    While we will list the best countries to study marketing in this blog, the term ‘best’ can often be subjective and influenced by various personal factors. Let’s discuss these variables. 

    1. Consider the popularity of marketing-specific programs over overall university rankings. 
    2. Select complementary electives or minors to broaden your skill set. 
    3. University-industry connections for better internships and job opportunities. 
    4. Understand visa and work regulations for post-graduation career opportunities.
    5. Choose a marketing program with a practical focus.
    6. Getting access to exclusive marketing events for networking opportunities. 
    7. Other Factors to take into consideration are- Cost of Living, Teaching Methods, Alumni Network, Language Skills and Networking Opportunities. 

    Best Countries to Study Marketing

    Following are the 10 best countries to study marketing in, which are highly rewarding and worth the investment!

    CountryTop Universities for Marketing Studies
    United KingdomUniversity of Warwick, University of Manchester, London Business School, University of Edinburgh
    ChinaTsinghua University, Peking University, Shanghai Jiao Tong University
    ItalyBocconi University, Politecnico di Milano, LUISS Business School
    South KoreaSeoul National University, Korea University, Yonsei University
    JapanUniversity of Tokyo, Kyoto University, Waseda University
    SpainIE Business School, ESADE Business School, University of Navarra
    NetherlandsUniversity of Amsterdam, Erasmus University Rotterdam, Tilburg University
    Hong KongThe University of Hong Kong (HKU), Hong Kong University of Science and Technology (HKUST), Chinese University of Hong Kong (CUHK)
    AustraliaUniversity of Melbourne, University of Sydney, Monash University
    FranceHEC Paris, INSEAD, ESSEC Business School

    10 Best Countries to Study Marketing

    United Kingdom

    Reasons why the United Kingdom is one of the best countries to study marketing abroad-

    1. Quality of Education
    2. Globally Recognised Degrees
    3. Short Course Duration
    4. Practical Learning Focus
    Top Universities Global RankingAverage Tuition Fees (per year)
    Imperial College London45£30,000 – £40,000
    University of Warwick=31£22,000 – £29,000
    University of Manchester27£19,000 – £25,000
    University of EdinburghTo be ranked£20,000 – £23,000
    Cranfield UniversityTo be ranked£23,000 – £28,000

    China

    Reasons why China is one of the best countries to study marketing abroad-

    1. Strong Academic Institutions 
    2. Relevant Curriculum 
    3. Industry Collaborations
    4. Job Market Demand
    Top Universities Global RankingAverage Tuition Fees (per year)
    Tsinghua University26USD 6,000 – 9,000
    Peking University25USD 6,000 – 7,500
    Zhejiang University50-100USD 4,500 – 7,500
    Shanghai Jiao Tong University40USD 6,000 – 9,000
    Wuhan University50-100USD 3,700 – 6,700

    Italy

    Reasons why Italy is one of the best countries to study marketing abroad-

    1. Diverse Marketing Programs
    2. Focus on International Markets
    3. Experiential Learning
    4. Start-up Ecosystem 
    Top Universities Global RankingAverage Tuition Fees (per year)
    Politecnico di Milano51-100USD 16,000 – 22,000
    Luiss University51-100USD 13,000 – 15,000
    Università Cattolica del Sacro Cuore#=442USD 8,500 – 13,000
    University of Padua#236USD 3,000 – 4,000
    Bocconi University7USD 15,000 – 17,500

    South Korea

    Reasons why South Korea is one of the best countries to study marketing abroad-

    1. Access to Emerging Markets
    2. Innovative Marketing Examples
    3. Research Opportunities 
    4. Diverse Career Paths
    Top Universities Global RankingAverage Tuition Fees (per year)
    Seoul National University34USD 4,200 – 5,500
    Yonsei University50-100USD 5,000 – 7,500
    Korea University28USD 5,000 – 6,700
    Sungkyunkwan University123USD 4,600 – 6,300
    Hanyang University51-100USD 3,800 – 5,500

    Japan

    Reasons why Japan is one of the best countries to study marketing abroad-

    1. Reputable Universities 
    2. Focus on Consumer Insights 
    3. Practical Experience 
    4. Exploration of Unique Markets
    Top Universities Global RankingAverage Tuition Fees (per year)
    Waseda University51-100USD 8,500 – 14,000
    Keio University188USD 10,500 – 14,000
    Hitotsubashi University=539USD 7,000 – 10,500
    University of Tokyo32USD 4,000 – 8,500
    International University of JapanTo be rankedUSD 8,500 – 10,500

    Spain

    Reasons why Spain is one of the best countries to study marketing abroad-

    1. Strong Industry Presence 
    2. Focus on Innovation
    3. Creative Marketing Scene 
    4. Access to Emerging Markets
    Top Universities Global RankingAverage Tuition Fees (per year)
    Pompeu Fabra UniversityTo be rankedUSD 19,000 – 24,000
    Universitat Autònoma de BarcelonaTo be rankedUSD 8,500 – 13,500
    University of Navarra=50USD 24,000 – 33,000
    ESIC Business & Marketing School151-200USD 8,500 – 16,500
    University of Navarra=50USD 24,000 – 33,000

    Netherlands

    Reasons why study in Netherlands is one of the best countries to study marketing abroad-

    1. Top-ranked universities 
    2. Strong Industry Connections
    3. Innovative Teaching Approach
    4. Gateway to European Markets
    Top Universities Global RankingAverage Tuition Fees (per year)
    Erasmus University Rotterdam12USD 19,000 – 22,000
    Tilburg University51-100USD 11,000 – 16,500
    University of Groningen51-100USD 11,000 – 16,500
    Vrije Universiteit Amsterdam221USD 13,000 – 20,000
    University of Amsterdam51-100USD 13,000 – 20,000

    Hong Kong

    Reasons why Hong Kong is one of the best countries to study marketing abroad-

    1. Unique insights into Asian Markets
    2. Strong Business Environment
    3. Strategic Location
    4. High Employment Rate
    Top Universities Global RankingAverage Tuition Fees (per year)
    The University of Hong Kong17USD 18,000 – 23,000
    Chinese University of Hong Kong41USD 18,000 – 20,600
    Hong Kong University of Science and Technology29USD 18,000 – 23,000
    City University of Hong Kong51-100USD 15,400 – 20,600
    Hong Kong Baptist University252USD 16,800 – 19,400

    Australia 

    Reasons why study in Australia is one of the best countries to study marketing abroad-

    1. Shorter Course Duration
    2. Practical and Industry-Relevant Curriculum
    3. Focus on Digital and Global Marketing
    4. Focus on Sustainability and Ethics in Marketing
    Top Universities Global RankingAverage Tuition Fees (per year)
    University of Melbourne=31USD 24,000 – 29,000
    University of Sydney=20USD 25,500 – 32,000
    University of New South Wales=20USD 25,500 – 30,500
    Monash University=36USD 25,500 – 29,00
    University of Technology Sydney51-100USD 23,000 – 29,000

    France

    Reasons why France is one of the best countries to study marketing abroad-

    1. Cultural Capital of Europe 
    2. Prime Location for Marketing Careers
    3. Post-Graduation Work Opportunities
    4. Lifestyle and Experience
    Top Universities Global RankingAverage Tuition Fees (per year)
    HEC Paris9USD 51,000 – 57,000
    ESSEC Business School42USD 40,000 – 50,000
    ESCP Business School43USD 25,500 – 32,000
    Montpellier Business School51USD 13,000 – 19,000
    Emlyon Business School51-100USD 17,000 – 21,500

    Read also:

    General Procedure for Applying to a Marketing Program Abroad

    Here are some general steps to follow while applying to a marketing program-  

    1. Research and Shortlist Programs
    2. Understand Admission Requirements
    3. Prepare Application Materials and Documents
    4. Submit Your Application
    5. Prepare for Interviews (if required)

    Conclusion

    Choosing the ideal country to pursue a degree in marketing involves balancing rankings, costs, and career opportunities. Let Admissify’s expert advisors personalise your journey with specialised guidance on applications, scholarships, and admissions. Comment on this blog to get in touch with us today!

    FAQs

    Which country is best for a marketing study?

    Some of the best countries to study marketing include- the United Kingdom, China, Italy, South Korea, Japan, Spain, Netherlands, Hong Kong, Australia and France.

    Which country pays best for marketing?

    Based on a thorough comparison of average annual salaries for marketing graduates across various countries, it can be concluded that the United States offers the highest pay, with an average salary ranging from $70,000 to $120,000.

    Which country is best for a master’s in marketing?

    The United Kingdom is considered the best for a Master’s in Marketing, offering top universities, resources, and career opportunities.

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    Manasvi's writing abilities stem from her previous experience working with bootstrap start-ups, advertising and PR agencies, as well as freelancing. She is currently employed as a Content Writer and Editor at Admissify, contributing to its thriving ecosystem.

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