Last Updated on August 29, 2024
Pursuing a diploma in digital marketing provides individuals with the necessary skills to promote products and services through digital channels. As the market demand for digital marketing expertise rises, short-term diploma courses offer a valuable opportunity to gain the right skill set.
A digital marketing diploma typically lasts three months to 1 year. Additionally, even students who have completed 10th grade can enrol in these programs. The cost varies widely, ranging from INR 10,000 to 1,00,000, depending on the institution and learning format. Let’s explore the various options available for students wishing to pursue a digital marketing diploma. Read on!
Diploma in Digital Marketing: Course Highlights
A few major highlights of the Diploma in Digital Marketing course details are tabulated below:
| Course Name | Diploma in Digital Marketing |
| Course Level | Diploma |
| Duration | Six months to 1-year |
| Eligibility | 10+2 or equivalent from a recognised board |
| Admission Process | Based on merit or personal interview round |
| Average Fees | INR 10,000 – 1,00,000 |
| Top Colleges | Henry Harvin Institute, NIIT Digital Marketing, UpGrad, Digital Vidya, etc. |
Diploma in Digital Marketing after 10th
A diploma in digital marketing focuses on key skills like content writing, doing SEO, marketing on social media platforms, creating campaigns, etc. Moreover, digital marketing has been confirmed as one of the most flourishing industries worldwide in the upcoming years. Given the nature of the job, many people choose it because of the possibility of working from any corner in the world.
Some of the top universities offering a diploma in digital marketing after 10th are:
- AAFT Noida
- ISBM Delhi
- NIMS University, JaipurÂ
- Indian Institute of Skills Development and TrainingÂ
Top Diploma in Digital Marketing Courses
| Specialisations in Digital Marketing Courses |
| Social Media Marketing |
| Digital Content Marketing |
| Technical Diploma in Digital Marketing |
| UG Diploma in Digital Marketing |
| Professional Diploma in Digital Marketing |
| Content Management/Marketing |
| Specialist Diploma in Digital Design and Marketing |
| Specialisation in Search Engine Optimisation (SEO) |
| PG Diploma in Digital Reinvention |
| Specialist Diploma in Digital Design and Marketing |
Top Postgraduate Diploma in Digital Marketing Courses
The Postgraduate Diploma in Digital Marketing is a comprehensive one-year program designed to equip students with expertise in content strategy, search engine optimisation (SEO), search engine marketing (SEM), and social media marketing (SMM). Eligibility for this course requires a bachelor’s degree in a related field from an accredited university. The program’s cost typically falls between 5 to 10 lakh rupees per annum. This diploma offers a carefully curated curriculum for those seeking to develop advanced skills in the vast field of digital marketing and its core specialisations.
| Course Name | Name of Institute | Course Fee |
| Post Graduate Diploma in Digital Marketing | IIIT Lucknow | INR 1,51,000 |
| PGD Global Marketing (Online) | University of Essex | INR 4,00,000 per year |
| Advanced PGD in Digital Marketing | NMIMS Mumbai | INR 99,000 |
| Professional Diploma in Digital Marketing | ISBM Delhi | INR 15,900 |
| Online PG in Digital Marketing | MICA Ahmedabad | INR 80,000 |
Top 10 Diploma in Digital Marketing Colleges/Institutes
We have tabulated the best diploma in digital marketing colleges and universities based on essential factors like fees, curriculum, faculty, and placement opportunities. Find the table below:
| Name of College/Institutions | Average Fee Structure |
| Indian School of Business Management and Administration (ISBM) | INR 15,900 |
| Indian Institute of Skill Development and Training | INR 2,500 |
| NMIMS Mumbai | INR 99,000 |
| Amity University (online) | INR 1,85,000 |
| IIIT Lucknow | INR 1,51,000 |
| Gujarat Technological University | INR 25,000 |
| AAFT Noida | INR 20,000 |
| University of Technology, Jaipur | INR 15,000 |
| AIMA New Delhi | INR 64,000 |
| GNA University | INR 54,000 |
Diploma in Digital Marketing: Syllabus and CurriculumÂ
Numerous topics pertaining to digital marketing are covered in a diploma program in the field. The usual subjects of a diploma in digital marketing are listed in the table below, while the exact curriculum may differ according to the school.
| Subjects Taught in a Diploma in Digital Marketing | |
| Search Engine Optimization (SEO) | Digital Design and Communication |
| Internet and Web Optimization | Email Marketing |
| Search Engine Marketing | Content Marketing |
| Mobile Marketing | Introduction to CRM |
| Digital Marketing Laws | Social Media Marketing |
| Data Analytics | Digital Marketing Budgeting |
| Pay-Per-Click (PPC) Advertising | Video Marketing |
| Affiliate Marketing | E-commerce Marketing |
| Conversion Rate Optimization (CRO) | Digital Marketing Strategy |
| Marketing Automation | Web Analytics and Reporting |
Diploma in Digital Marketing Scope
• Digital Marketing courses offer good salaries between 5-10 LPA and numerous job opportunities. Moreover, it also offers management and entrepreneurial roles.
• Companies are heavily investing in digital marketing, using data to target specific demographics precisely. Moreover, companies have made it a point to generate leads to various digital marketing techniques.
• Skills in SEM and SEO are highly valued, thanks to the increasing need of business opportunities through website and social media presence.
• Career paths include Digital Marketing Manager, Analyst, SEO Manager, Social Media Manager, and Content Specialist.
ConclusionÂ
Pursuing a diploma in digital marketing carries a lot of significance, as it helps candidates work on bringing business to a company. Marketing is one of the most crucial aspects of a firm, and generating business through the proper digital marketing techniques is a rewarding choice of career. Hence, if you wish to craft the job of your dreams, contact Admissify experts who will guide you on a lucrative career path.Â
FAQs
What are the eligibility criteria for a diploma in digital marketing?Â
Students must have graduated 10th or 12th grade. For pursuing PG in digital marketing, students must have relevant background in the subject.
Is digital marketing an in-demand career option?
Absolutely. Digital marketing is one of the most in-demand careers because every business has a virtual presence today.
What are some benefits of pursuing digital marketing as a career?
Some benefits of pursuing digital marketing as a job are the lucrative salary packages, working in a dynamic environment, and leading ambitious projects that fetch profit for your business.Â
Can I study digital marketing abroad?Â
Yes. Indian students can study digital marketing abroad by pursuing a UG or PG degree. Moreover, students can also choose to pursue a diploma in digital marketing abroad at UG or PG level.
Manan is a graduate of the esteemed University of Delhi where he cultivated a taste for writing and research. His degree in Bachelor of Management Studies helps him guide students in their academic endeavours. Manan strives to spread excellent study abroad tips that can prove to be helpful.
