Last Updated on August 28, 2024
Are you interested in solving customer issues in the field of business? Then, a career in marketing can be the best choice for you. A master’s in marketing in USA could help you learn the core marketing functions within any type of organisation. The duration of this postgraduate degree program is of 1 year. MS in marketing in USA is also available in varied specialisations like digital marketing, marketing science, marketing analytics, etc. The average tuition fees per year can range from 25 lakhs to 73 lakhs INR. These courses are flexible, wherein applicants have the option to study either full-time, part-time or online.
Why Study in USA?
Marketing is a very crucial aspect of the survival of any business. Revenue generation for any company depends on how effective and efficient its marketing team is. According to BLS, the overall employment of advertising and marketing managers and promotions is anticipated to increase by 6% by 2032, creating about 34,000 job openings. Each year, from 2022 to 2032, about 99,800 new positions for market research analysts are expected to come up.
MS in Marketing Analytics in USA can get you a good return on investment of up to 117%. International students can pursue an MS in marketing in USA without a GMAT/GRE score as well. The universities offering MS in marketing in USA without GMAT include –
- New York UniversityÂ
- Georgetown UniversityÂ
- Boston UniversityÂ
- George Washington UniversityÂ
Top Universities for MS in Marketing in USA
USA is one of the best study abroad destinations for international students for MS in marketing, with 25 US universities included in the list of QS University Rankings 2024 for MS in marketing in USA. The top universities offering MS in marketing to study in USA for students are listed below, along with the details of the course and its overall fees and return on investments.
| QS Rankings 2024 | Name of the university | Annual Tuition Fee (INR) | Application fee | Return on Investment |
| 23 | Columbia University | 56 lakhs | 8K | 73% |
| 28 | John Hopkins University | 73 lakhs | 6K | 60% |
| 58 | University of Texas at Austin | 44 lakhs | 7K | 86% |
| 99 | Purdue University | 37 lakhs | 6K | 95% |
| 116 | University of Southern California | 58 lakhs | 7K | 71% |
| 134 | Texas A&M University | 29 lakhs | 5K | 110% |
| 136 | Michigan State University | 31 lakhs | 6K | 106% |
| 323 | University of Illinois at Chicago | 30 lakhs | 6K | 107% |
| 556 | Florida International University | 26 lakhs | 2K | 117% |
| Pace University | 36 lakhs | 5K | 97% |
Admission Procedure for MS in Marketing in USA
Pursuing an MS in marketing in USA requires the international student to hold 16 years of education, which means you might require a four-year bachelor’s degree. Along with the undergraduate degree, you are also required to submit a GRE or GMAT score. Students are also required to demonstrate their English Language Proficiency by submitting IELTS or TOEFL test scores.Â
Eligibility Criteria for MS in Marketing in USA
The basic eligibility for admissions in MS in marketing in USA are as follows-
- Bachelor’s degree in related fields with mathematics and English as core subjects or any equivalent degree
- Should have a minimum 83% to 86% or 3.0 GPA on a 4.0 scale
- IELTS overall score- 7.0 or TOEFL overall score of 100+Â
- GRE or GMAT test scores with a score – 600+
Documents Required for MS in Marketing in USA
For pursuing an MS in Marketing in USA, international candidates are required to upload and submit the following documents along with their respective application-
- Academic transcripts of Class 10th, Class 12th and undergraduateÂ
- Updated Curriculum Vitae or Resume with detailed work experienceÂ
- English language proficiency test score
- GRE/GMAT test report
- Letters of RecommendationÂ
- Statement of Purpose
- Proof of relevant work experienceÂ
- Personal statement or video statement (as the university demands according to their guidelines)
- Proof of financial resources- international students must have a bank statement showing a minimum account balance that can cater to their first-year tuition fees and living expenses.
- USA Student Visa
Admission Requirements to Study MS in Marketing in USA
The English language proficiency and GRE/GMAT score requirements to study in USA are listed below for the digital MS in Marketing in USA-
| Name of the University | GRE or GMAT Scores | English language proficiency scores |
| Columbia University | Required Admitted students have GMAT total: of 740, GRE (quant): 168GRE (verbal): 162 | TOEFL: 100IELTS: 7.5 Admitted students haveTOEFL: 111 |
| John Hopkins University | Required Admitted students have704 average GMAT336 average GRE | IELTS: 7.0, TOEFL: 100 |
| University of Texas at Austin | Optional | TOEFL: 79, IELTS: 6.5 |
| Purdue University | 500 GMAT score or equivalent GRE score | Equivalent to a TOEFL score of 93 or an IELTS score of 7.5 |
| University of Southern California | Required | TOEFL: 90, IELTS: 6.5, PTE: 61 |
| Texas A & M University | GRE – 152 verbal and 154 quantitative | GMAT – 600 | TOEFL: 80, IELTS: 6.0 |
| Michigan State University | No minimum score required | TOEFL: 100, IELTS: 7, DET: 110, PTE: 70 |
| University of Illinois at Chicago | Optional | TOEFL: 80, IELTS: 6.5, PTE: 54 |
| Florida International University | 500 on the GMAT or a minimum score of 304 on the GRE | TOEFL iBT: 80, IELTS: 6.5, DET: 110 |
| Pace University | GMAT/GRE requirement can waived with a higher GPA of 3.2 | TOEFL score: 80, IELTS: 6.5, PTE: 52 |
MS in Marketing in USA Expenses
Another critical parameter to consider while applying for a master’s abroad is the cost of study in USA. There are two major components associated with it: tuition fees and post-arrival costs. The annual tuition fee of the best universities offering MS in Marketing in USA for international students ranges between INR 25 lakhs to 73 lakhs.
Living Costs in USA
The average cost of living in the USA for an international student is around 12 lakhs INR annually. The amount varies depending on your type of accommodation. You choose your lifestyle and other utilities. You are available while you study in USA. The estimated cost of various expenses are given below-
| Type of Expense | Average monthly expense (INR) | Percentage of costs for Indian students |
| Accommodation | 1.25 lakhs | 63.0% |
| Utilities | 17K | 8.6% |
| Mobile and Internet | 10K | 5.0% |
| Meals | 28K | 14.0% |
| Transportation | 6K | 3.0% |
| Miscellaneous | 12.4K | 6.3% |
Scholarships for MS in Marketing in USA
The expense of study in USA is comparatively higher than in other nations and could be a significant concern for international students. The average scholarship offered is 8.3 lakhs INR to students pursuing an MS in marketing in USA universities. Most of the financial aid and scholarships cover tuition and other charges of international students while they study in USA; the table below lists a few popular scholarships for international students pursuing an MS in marketing in USA.
| Name of the Scholarship | Granting Institution | Eligibility criteria | Amount rewarded |
| Partial Tuition Scholarships | Columbia business school | need-based | 8- 25 lakhs INR |
| International education fee scholarship | Mays Business School (Texas A&M) | financial needs | variable |
| AAUW international fellowship | American Association of University Women(AAUW) | International students with a bachelor’s degree | 16- 41L INR |
| FIU online academic merit scholarship | FIU | International students and ruled in online programs | 1.67L INR |
| you are welcome here for scholarships | US Government | International students applying to US universities | 50% tuition fee coverage |
Scope of MS in Marketing in USA
Marketing graduates who study in USA are usually offered roles in the promotion, advertising and sales departments of any company. Marketing managers employed in professional, technical and scientific services earn the highest wage of 1.16,00,00,000s INR per annum as compared to other industries, public relations, advertising, and related services pay an annual salary of 1.06,00,00,000s INR to graduate of MS in marketing in USA. Some of the top employers providing high-salary jobs in the USA to marketing graduates are Amazon, Google, BBC America GP, Morgan, Chase and Co and IBM.
| Job Title | Average Salary (INR) |
| marketing manager | 59,00,000 |
| marketing specialist | 48,00,000 |
| digital marketing manager | 61,00,000 |
| digital marketing specialist | 48,00,000 |
| marketing coordinator | 40,00,000 |
| marketing analyst | 56,00,000 |
| product marketing manager | 78,00,000 |
| content, marketing manager | 68,00,000 |
| branch manager | 64,00,000 |
Conclusion
Pursuing to study in USA itself increases your value of education, and doing a specialised degree speaks volumes about your calibre. MS in marketing in USA is one of the popular courses among all the undergraduates who are interested in learning marketing, advanced marketing skills or are marketing professionals. Through an MS in marketing in the USA, the graduates are equipped with the marketing tools and concepts and are trained to work in industries, consulting firms, NPOs, government, and all other places where there is a requirement for a marketing professional with core knowledge.
FAQs
Is MS in Marketing in USA a STEM degree?
Yes, an MS in marketing in the USA is a program that offers a STEM-eligible curriculum that focuses on marketing analytics. These programs have a strong focus on data analytics and include those offered by the University of Texas, Columbia Business School, University of Maryland, etc. These programs give international students a 24-month work visa extension after their MS.
Does MS in marketing provide a good career in the USA?
Marketing is a career with much future growth that can be studied in the USA. According to the US Bureau of Labour, statistics, promotions, advertising, and marketing managers should experience career growth of about 6% over the next decade.
Which state has the highest salary for marketing in USA?
New York offers the highest pay for marketing in the USA, followed by California and New Jersey. However, the average pay is 59 lakhs INR, and it can go as high as 1.33,00,00,000 INR. Some of the top employers providing jobs in the USA to marketing graduates are BBC, America, Amazon, IBM, Google, and JP Morgan Chase and Co.
Is MS in marketing worth studying in USA?
Graduates with an MS in Marketing from US universities earn far more than graduates from similarly positioned universities in India. For example, the salary for an MS graduate in the US is about 70 lakhs INR, but the same for India is about 9 lakhs per annum only.
Is marketing in demand in the USA?
Yes, marketing is in demand in the USA. According to the BLS, the overall employment of promotions, advertising, and marketing managers is anticipated to increase by 6% between 2022 and 2032, creating about 34,000 job openings. About 99,800 new positions from market research analysts are expected to be created each year in 2032.
Gaurav Kandari is a seasoned study abroad consultant with over 5 years of experience, specializing in guiding students to the UK, USA, Canada, and Australia. An avid traveler, he draws on his global adventures to enrich his consulting, providing invaluable insights to aspiring scholars.
