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2 Course

Marketing

Specialization

Marketing refers to companies or corporations that promote the purchase and sale of a product or service. It includes the advertising, selling, and distribution of finished goods. Marketing is the process of promoting businesses and increasing profits. Marketing courses teach students about marketing strategies, practices, and new marketing management techniques.

Scope & Opportunities

Marketing courses cover advertising, segmentation, positioning, sales, and customer relationship management. Because marketing plays a vital role in a company's image, it is becoming a more popular course among students.

Study Marketing  Abroad: Key Features

Feature

Information

Total Number of Universities

There are thousands of universities worldwide offering Master's in Marketing programs.

Best Countries to Pursue Marketing

- USA

- UK

- Canada

- Australia

- Germany

- France

- Netherlands

Courses Available

- Master of Science (MSc) in Marketing

- Master of Arts (MA) in Marketing

- Master of Business Administration (MBA) with a focus on Marketing

Duration

- MSc in Marketing: 1-2 years

- MA in Marketing: 1-2 years

- MBA with a focus on Marketing: 2 years

Exams Required

- GMAT or GRE for MBA programs

- TOEFL or IELTS for English proficiency

Annual Tuition Fees

- USA: $40,000 - $60,000

- UK: £25,000 - £65,000

- Canada: CAD 35,000 - CAD 70,000

- Australia: AUD 35,000 - AUD 80,000

- Germany: €15,000 - €35,000

- France: €12,000 - €35,000

- Netherlands: €11,000 - €33,000

Average Salary per Annum

- Marketing Manager: $80,000 - $120,000

- Marketing Research Analyst: $60,000 - $90,000

- Digital Marketing Specialist: $50,000 - $80,000

Intakes Available

- Most universities have multiple intakes per year, e.g., Fall, Spring, Summer

Top Universities

- Harvard University

- Stanford University

- University of Cambridge

- University of Pennsylvania

- University of Oxford

Top Scholarships

- University-specific scholarships based on academic excellence and financial need.

- Government-funded scholarships in some countries

Top Career Opportunities

- Marketing Manager

- Marketing Research Analyst

- Digital Marketing Specialist

- Brand Manager

- Advertising Executive

Best Marketing  Colleges in the World for Indian Students

University Name

QS World University Rankings 2024 (Marketing)

Annual Tuition Fees (INR)

Harvard University

1

50,00,000 - 70,00,000

Stanford University

2

50,00,000 - 70,00,000

University of Cambridge

3

30,00,000 - 80,00,000

University of Pennsylvania

4

50,00,000 - 70,00,000

University of Oxford

5

30,00,000 - 80,00,000

University of California, Berkeley

6

50,00,000 - 70,00,000

University of Michigan

7

40,00,000 - 60,00,000

University of Texas at Austin

8

40,00,000 - 60,00,000

University of Illinois at Urbana-Champaign

9

40,00,000 - 60,00,000

University of Wisconsin-Madison

10

40,00,000 - 60,00,000

Eligibility Requirements for Marketing  

Eligibility Criteria

Minimum Score/Requirement

Educational Qualifications

- High school diploma or equivalent

Standardised Tests

- SAT: 1200+ or ACT: 26+

- Some universities may accept GMAT or GRE scores

Language Proficiency Test

- IELTS: 6.0+ or TOEFL: 80+

Immigration Requirements

- Valid student visa for the host country

Work Experience

- Not typically required for undergraduate programs

Top Programs in Marketing  Abroad 

University Name

Programs Offered

University of Pennsylvania

- Bachelor of Science (BS) in Economics with a concentration in Marketing

University of California, Berkeley

- Bachelor of Science (BS) in Business Administration with a Marketing emphasis

New York University

- Bachelor of Science (BS) in Business with a Marketing major

University of Michigan

- Bachelor’s of Business Administration (BBA) with a Marketing concentration

University of Texas at Austin

- Bachelor’s of the Business Administration (BBA) in Marketing

University of Illinois at Urbana-Champaign

- Bachelor of Science (BS) in Marketing

University of Wisconsin-Madison

- Bachelor’s of the Business Administration (BBA) in Marketing

Cost of living & studying Marketing  Abroad 

Country

Annual Tuition Fees

Estimated Annual Cost of Living

USA

$20,000 - $50,000

$10,000 - $20,000

UK

£10,000 - £30,000

£8,000 - £15,000

Canada

CAD 15,000 - CAD 40,000

CAD 10,000 - CAD 20,000

Australia

AUD 20,000 - AUD 45,000

AUD 12,000 - AUD 20,000

Germany

€5,000 - €20,000

€8,000 - €15,000

France

€10,000 - €20,000

€10,000 - €15,000

Netherlands

€8,000 - €20,000

€10,000 - €15,000

Scholarships for Marketing Programs

Scholarship Name

Benefits for Indian Students

Chevening Scholarship

Covers full tuition, living expenses, and travel for a one-year Master's program in the UK

Fulbright-Nehru Master's Fellowship

Covers full tuition, living expenses, and travel expenses for study in the USA

Erasmus Mundus Scholarship

Provides financial support for studying in multiple European countries

DAAD Scholarships

Full or partial tuition and living expenses for studying in Germany

Rotary Foundation Global Grant Scholarship

Provides funding for tuition, accommodation, and travel for studying in multiple countries

Job Profile for Marketing

Job Profile

Average Annual Salary

Famous Companies

Marketing Manager

$80,000 - $120,000

Google, Apple, Amazon, Procter & Gamble

Marketing Research Analyst

$60,000 - $90,000

Nielsen, Kantar, Ipsos

Digital Marketing Specialist

$50,000 - $80,000

HubSpot, Adobe, Salesforce

Brand Manager

$70,000 - $100,000

Unilever, Coca-Cola, Nike

Advertising Executive

$60,000 - $90,000

Ogilvy, BBDO, Leo Burnett

"Admissify" provides specialized services for students aiming to study abroad. It facilitates university selection, aids in application preparation, offers visa assistance, and helps secure scholarships. With a streamlined process and expert guidance, Admissify ensures a successful transition to international education, supporting students in effectively achieving their academic goals.

Interested in Marketing?

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Career Prospects

  • High demand in global markets
  • Lucrative salary packages
  • Research & Development roles